Is Google Instant Search More Personalized Now?

When Google launched “Instant Search” earlier today, commentators applauded and/or criticized the way Google predicts what you’re searching for.

If you haven’t seen Instant Search yet, see Google’s announcement or watch a video.

In a nutshell, when you start typing in the search box, a drop-down list appears suggesting possible completions. What’s new and actually quite exciting about Instant Search is that the results page for the topmost completion is automatically displayed in the background. You don’t even have to click the Search button.

So, when I type “p”, the topmost suggested completion is “pandora”. While I’m typing, the search results for “pandora” are displayed, just as if I had pressed Return.

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The Worst Arguments Against “Google Street View”

This is a translation of a blog post by Stefan Niggemeier on BILDblog.de.
Unlike other parts of my web site, this post is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Germany license.

The media is full of opinion polls. But knowledge polls would often be much more interesting. For example, if people weren’t asked about their opinion on government reform plans but about what they actually know about these reform plans that they are to judge.

The “Bild” newspaper [Germany's top-selling tabloid] did this today—unintentionally, of course. They asked lots of people what they think about “Google Street View” and whether they will make sure that their houses are not being shown in the controversial offering[1]. (“Google Street View” combines the maps of “Google Maps” with images of entire streets that the company has photographed, and for the first time this year it will show views of 20 German cities.)

The responses of many people that are given a voice by “Bild” show one thing above anything else: how little the respondents know about the offering. Many seem to believe that it consists of live recordings and that Google virtually monitors the whole world around the clock. In addition, people faces and license plates are blurred in the photos.

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